What skills do you need for digital marketing?

There are many branches of digital marketing, typically including disciplines such as:

  • Search Engine Optimisation 
  • Content Marketing 
  • Social Media Marketing 
  • Pay Per Click 
  • Affiliate Marketing 
  • Native Advertising 
  • Marketing Automation 
  • Email Marketing 
  • Online PR
  • Inbound Marketing

Many of the skills that are needed to work in digital marketing are specific to individual disciplines, but there are a few core skills that I believe all digital marketing share to one degree to another.

Data Analysis & Insights

The charted institute of marketing defines marketing as the management press responsible for identifying, anticipating & satisfying customer requirements profitably.

there are many methods/tools that allow us to gather data about our customers including:

  • Customer Research, such as satisfaction surveys etc
  • google analysis
  • hot jar
  • Moz
  • social media analysis

Content Marketing

there are many aspects to content writing being an important core skills in digital marketing – tone of voice, ease of understanding and suitability for platform

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