There are many branches of digital marketing, typically including disciplines such as:
- Search Engine Optimisation
- Content Marketing
- Social Media Marketing
- Pay Per Click
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
Many of the skills that are needed to work in digital marketing are specific to individual disciplines, but there are a few core skills that I believe all digital marketing share to one degree to another.
Data Analysis & Insights
The charted institute of marketing defines marketing as the management press responsible for identifying, anticipating & satisfying customer requirements profitably.
there are many methods/tools that allow us to gather data about our customers including:
- Customer Research, such as satisfaction surveys etc
- google analysis
- hot jar
- Moz
- social media analysis
Content Marketing
there are many aspects to content writing being an important core skills in digital marketing – tone of voice, ease of understanding and suitability for platform
